BI MANUAL
LOGO
LOGO HISTORY
RICE BOY is a lunchbox brand under JGOURMET. Incorporating Rice Boy, JGOURMET’s mascot, into the symbol adds a friendly and approachable touch while also reflecting the brand’s core identity lunchboxes centred around rice.
By using the same typography and colour scheme as the JGOURMET logo, we ensure brand consistency. Additionally, the white space within the ‘O’ in BOY incorporates design elements that evoke both a flower and a grain of rice, reinforcing the connection to the brand name.
LOGO TYPEFACE
CLEAR SPACE
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2.
MINIMUM SIZE
BRAND COLOUR
LOGO VARIATION
1.
2.
CATCH PHRASE
CHARACTER HISTORY
Rice Boy, the mascot of JGOURMET, is inspired by sushi rice, with its white colour resembling a chef’s jacket. To reflect the company’s identity, Rice Boy wears a blue apron, mirroring the attire of our master chef. The organic concept of both the character and the brand is further emphasised by incorporating the ‘J’ from the JGOURMET logo as the character’s nose. One key difference is that, unlike JGOURMET, RICE BOY features a cuter and more approachable design. The character’s nose has been rounded into a hand-drwan style, and blush has been added to the cheeks for a friendlier look.
Versatile in application, Rice Boy can be adapted for various events by changing its apron or facial expressions.
RICE BOY (SUSHI KUN)
POSES
COSTUME VARIATION
SKETCH VERSION
